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Lara Kroeker Interactive

LearnDash vs. Thinkific: Choosing the Right Platform for Your Online Education Business

In recent years, the world of web development has witnessed a growing emphasis on the creation and integration of learning platforms, coupled with e-commerce solutions. As the demand for efficient and user-friendly educational platforms continues to rise, they have become indispensable tools for delivering courses, managing students, and fostering meaningful learning experiences. With personal experience in building websites using various platforms and being a student on popular platforms like Skillshare, Udemy, and Coursera, I have gained practical insights into what works best.

In this blog post, I’ll provide you with a comprehensive comparison between LearnDash and Thinkific, two popular learning platforms. By examining their features and functionalities, I will guide you towards making an informed decision that suits your specific needs. Keep in mind that throughout the comparison, my personal preference may become evident. However, the ultimate goal is to equip you with the necessary information to make the best choice for YOU.


A Comprehensive Learning Management System LearnDash is widely recognized as a robust and feature-rich learning management system (LMS). It is known for its flexibility and extensive customization options. LearnDash provides a powerful platform for creating, selling, and delivering online courses, making it an ideal solution for individuals and organizations aiming to create a structured learning experience.

One of the standout features of LearnDash is its intuitive course builder that is part of the WordPress structure, which allows you to easily create interactive course content. Whether you prefer text-based lessons, video tutorials, quizzes, or assignments, LearnDash has a range of multimedia options to enhance the learning experience.

By being seamlessly integrated into your WordPress site, LearnDash offers a more intuitive and streamlined purchase process for learners. Unlike standalone learning platforms, LearnDash’s integration allows learners to browse and purchase courses directly within the familiar WordPress environment they are already accustomed to.

This integration eliminates the need for learners to navigate away from your WordPress site to a separate platform to make a purchase. Instead, they can conveniently explore course offerings, read descriptions, view pricing details, and proceed with the purchase—all without leaving the website they trust and are already engaged with. This cohesive experience not only saves time but also enhances the trust and confidence learners have in the purchasing process.

With LearnDash’s integration, learners can use existing features of your WordPress site, such as user accounts and login systems. This means that learners can use their existing credentials or create new accounts seamlessly, without the hassle of additional registration processes. The integration also allows for personalized user experiences, such as displaying relevant course recommendations based on learners’ interests or previous purchases, further enhancing their engagement and satisfaction.

The integration of LearnDash into your WordPress site is of suuuuuper important from a design perspective, as it enables a consistent visual experience and branding. With LearnDash seamlessly adopting the overall look and feel of your WordPress theme, learners benefit from a cohesive and visually appealing journey throughout course discovery and purchase. This not only elevates the professionalism and credibility of your offerings but also reinforces your brand identity, fostering a strong sense of trust and familiarity among learners.

By simplifying the purchase process and leveraging the familiarity and trust of your WordPress site, LearnDash’s integration ensures a more intuitive and user-friendly experience for learners. The seamless transition from browsing to purchasing, along with the convenience of existing user accounts and consistent branding, contributes to a frictionless and enjoyable learning journey from start to finish.

Additionally, LearnDash’s compatibility with WooCommerce, a popular WordPress plugin for e-commerce, adds another layer of convenience. This integration enables course creators to establish a fully functioning product site where they can sell their courses, manage transactions, and handle customer interactions—all within the familiar WordPress environment. This unified approach streamlines the user experience for both learners and administrators, creating a seamless transition between browsing courses and making purchases.

Setting up LearnDash requires a considerable amount of technical know-how, making it a more advanced option that may not be suitable for everyone, particularly if you don’t already have a WordPress site in place. With that said, based on these considerations, you might have a good idea of which platform I lean towards 😉


Thinkific is another leading platform in the e-learning landscape, known for its user-friendly interface and ease of use. With Thinkific, course creators can effortlessly design, market, and sell their online courses without requiring advanced technical skills.

The drag-and-drop course builder of Thinkific simplifies the creation and organization of course content, supporting various multimedia formats like videos, PDFs, quizzes, and surveys, among others. Moreover, Thinkific equips course creators with robust marketing and sales tools to effectively promote courses and seamlessly manage student enrollment processes.

While it’s true that Thinkific offers these benefits, it’s important to note that the user experience is impacted by the platform’s limitations. Unlike LearnDash, Thinkific does not integrate directly into your website, resulting in a lack of cohesion with your existing design and branding. Additionally, the purchase journey within Thinkific can be challenging to navigate, potentially leading to a less than optimal user experience for learners.

The inability for learners to log in effectively becomes a deal breaker in my perspective. After all, if learners encounter difficulties accessing their accounts, it significantly diminishes the purpose and value of the learning platform.

Choosing the Right Platform

Factors to Consider Both LearnDash and Thinkific offer unique features and benefits, catering to different user preferences and requirements. To help you make an informed decision, here are some key factors to consider:

  1. Course Complexity: If you plan to create highly structured and comprehensive courses with advanced features like quizzes, assignments, and certificates, LearnDash may be the better choice. However, if you prefer a simpler course structure and focus more on delivering engaging content, Thinkific’s user-friendly interface might be more suitable.
  2. Customization and Branding: LearnDash provides extensive customization options, allowing you to tailor the appearance and branding of your courses to match your brand identity. On the other hand, while Thinkific offers some customization features, it may not offer the same level of flexibility as LearnDash.
  3. Pricing and Business Model: Consider your budget and business goals when comparing pricing plans offered by LearnDash and Thinkific. Both platforms provide different pricing tiers, so evaluate which platform aligns with your revenue goals and scalability needs. LearnDash is wayyyy cheaper BUT you do need a good developer.
  4. Technical Proficiency: If you are comfortable with more technical aspects of course creation and desire advanced functionality, LearnDash’s flexibility and customization options might be more appealing. Conversely, if you prefer a straightforward and user-friendly interface that requires minimal technical skills, Thinkific may be the better choice.

When faced with the decision between LearnDash and Thinkific, it’s important to evaluate your specific requirements, course complexity, customization needs, and technical proficiency. However, in my experience, LearnDash emerges as the superior platform due to its comprehensive learning management system and advanced feature set. While Thinkific offers simplicity and ease of use, LearnDash offers a more robust solution for individuals and businesses seeking a powerful learning platform.

Before making your decision, carefully consider your unique goals, content requirements, and budgetary constraints. Keep in mind that both LearnDash and Thinkific have been trusted by numerous course creators, each with their own strengths. To ensure you choose the platform that best aligns with your vision for an exceptional online learning experience, take the time to explore their features, trial periods, and user reviews.

As a web developer, I have now shifted my exclusive focus to LearnDash. If you are interested in building out learning and e-commerce experiences, I have spots available starting September. Feel free to reach out for a discovery call in creating outstanding online learning experiences..

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