Hospital Show, a comedic digital series of ten episodes, offers a satirical look at the lives of actors portraying TV’s most revered doctors. These characters, despite their flaws—ranging from narcissism to addiction—are incredibly endearing to viewers. Lara Kroeker Interactive and Forge and Spark was tasked with encapsulating the essence of this unique series into its digital footprint.
Challenge
The main challenge was to create a cohesive brand identity that reflected the series’ comedic and satirical nature while appealing to a wide audience. Additionally, the strategy had to encompass various digital platforms to maximize reach and engagement, necessitating a comprehensive approach to website design, social media, and advertising.
Strategy and Execution
Branding and Website Development:
- Developed a distinctive brand identity, including a logo that captured the show’s essence.
- Designed and developed a user-friendly website that served as the central hub for fans to explore the series.
Social Media Branding and Content Creation:
- Established a cohesive visual style across social media platforms.
- Produced engaging content, including social visuals and promotional materials, fostering a community of dedicated fans.
Systems and Team Training:
- Implemented systems for content planning, review, and approval, streamlining the production process.
- Trained the show’s team on using digital tools effectively, ensuring a consistent and professional online presence.
Advertising Campaign:
- Executed a comprehensive advertising campaign spanning Facebook, Instagram, YouTube, Google AdWords, and Twitter, significantly increasing the series’ visibility.
Engagement through Unique Content:
- Created a variety of engaging content, including GIPHYs, cast interviews, and short IG Stories, to keep the audience engaged and entertained.
- Managed social media moderation, building strong connections with the series’ growing fanbase.
Partnership with Creative Team:
Worked closely with Adam Reid, the director, who was instrumental in shooting and editing all episodes and teasers, ensuring the digital content aligned with the series’ creative vision.
Results
The launch and promotion of Hospital Show were met with resounding success. The comprehensive strategy not only established a strong digital presence for the series but also fostered a vibrant community of fans who were actively engaged across multiple platforms. The series gained substantial traction, attributed to the seamless integration of branding, social media, and advertising efforts. The project exemplified how effective digital strategies could amplify content reach and audience engagement, setting a benchmark for similar future projects.
Conclusion
The Hospital Show case study showcases Lara Kroeker Interactive’s adeptness at crafting and executing a multifaceted digital strategy that aligns with the client’s creative vision. By embracing the series’ unique character and engaging with its audience on a personal level, the agency not only met but exceeded the project’s goals, demonstrating the power of integrated digital marketing strategies in the entertainment industry.
For more details, visit the Forge and Spark website.
