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Lara Kroeker Interactive

Hospital Show

Strategy | Website Design and Development

A comedic 10 part digital series about the broken, deluded, narcissistic, addicted and loveable actors who play TVs most respected doctors.

We created branding, logo, a website, all social branding, social visuals, social content. We created systems for planning, review and approval. We implemented tools and trained teams. We planned and executed an advertising campaign across Facebook, Instagram, YouTube, Google AdWords and Twitter. We got utterly hooked on the series and became friends with many fans through social moderation.

We launched and promoted this Canadian web series online (we built the site, too!) and on social and did all kinds of crazy fun videos — including GIPHYs, cast interviews, short IG Stories. Note that Adam Reid, the director, shot and edited all episodes and teasers.

See more details on the Forge and Spark website

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