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Lara Kroeker Interactive

Brand Style Guide

A Functional guide that takes the guesswork out of design

Ready to finally have cohesive, gorgeous branding that actually does justice to the work your business is doing?

You’ve come to the right place. We may have just met, but here are a few things I’m guessing are true about you…

We get it – you’re not a designer, but you know good design when you see it. Your business deserves better than a confusing, disorganized brand. Stop wasting time searching for assets and transform your visuals from chaotic to captivating. Because when your brand is clear, your audience is engaged, not confused.

Customer reviews

It is a rare person who is highly skilled, creative, and fun to work with. I can't recommend her highly enough!
David Bircham
Creative Director
My favourite part of working with Lara was: Fast turnaround time, her friendly and down-to-earth approach, and her commitment to high-quality.
Jessica Earle-Meadows
Learning and development for leadership, teams, and culture change
Lara has a fantastic sense of humor, unbounded creativity, and a can-do entrepreneurial spirit. I loved collaborating with her creatively.
Vanessa Warheit
Lara's amazing creativity, knowledge of web technology and understanding of audience needs are all integral to her approach to working with her clients.
Barbara Hager
Producer & Director
Lara brought focus and clarity to the creative process of creating my brand and website. Her works blends beautiful design with function.
Diane Whelan
On a short timeline, Lara was able to quickly grasp the scope and goals of our project and translate that into a clear design language.
Neil Middleton
VP Marketing & Sales, Vancouver Symphony Orchestra

Together, we can craft a Style Guide that will serve as your brand’s foundation to tell your unique, visual story in a single day.

Your Brand Style Guide

Here's How it works

Book a Discovery Call

Start by snagging a spot on my calendar for a discovery call. If we’re a fantastic fit, I’ll send a link to my calendar for you to book your big day! (OR if you want to skip the discovery call, you can go ahead and book now to snag for your day easy peasy. Just click here to get this show on the road!)

Book Your Day

Once you sign your contract, and make your investment, we’re officially in business! Pick a day on my calendar —7 dedicated hours all about Y.O.U. Your brand becomes the sole focus of my design expertise during our time together. 


You get crackin’ on your pre-work. I know, I know you just want to hand everything to me BUT I need *some* information from you first. Try as I might, I cannot read your mind (at least not completely).

Planning Session

Kickstart your day with a 1-hour planning session. This ensures our time together is perfectly tailored to your unique needs and goals.

Production Starts…

It’s my turn to get to work! Throughout the day, we’ll have check-in calls for real-time feedback, guaranteeing your branding aligns precisely with your vision.


By day’s end, you’ll receive a beautiful, functional brand guide in a convenient Canva file. This guide includes logos, fonts, colors, and social templates, simplifying the creation of eye-catching, cohesive designs for your business.

Still have more questions? I’ve got answers!

Yes! I do this for many of my clients—for a simple brand design and small templated website, it typically takes 2 VIP days, and larger sites take additional days.

Book a call to get a custom estimate for what you need done.

It happens sometimes—I give you my very best estimate on what I can get done during our VIP day(s) together, but sometimes we run out of time for various reasons. If we don’t finish, you will have the option of adding on additional time to complete the project, or I will empower you to finish it out yourself the best I can.
You can definitely do that! Your deposit is good for 90 days and can be transferred to a new date if needed. I ask you to provide 14 days’ notice if you need to reschedule your day. If you provide less than 14 days’ notice, there is a rescheduling fee, as it is harder to find a replacement for the open day when there’s a short turnaround.
Most people already have a brand — even if it is a bit messy and cobbled together. This is not a redesign. It is a place to refresh, unify, and streamline all your brand assets so they look the same. If you don’t have a brand, we’ll create a foundational system for your business assets.
No. What I provide in my Style Guide VIP Intensive is ONLY a visual, brand strategy. However, I work as a creative director with an amazing partner—Forge and Spark. If you need the full meal deal of strategy and content production, they are your people.
Everyone’s budgets and needs are different. The Brand Style Guide works as the foundation of your system—colours, fonts, and logos—and is always the first thing your brand needs. All add-ons come after that and grow with your Brand’s Visual Ecosystem.

i offer 3 Types of Day Rates


A style guide ensures that no matter who is crafting your content, all of your communications are on point AND on brand. In this day-long intensive, I create a style guide that reflects your unique tone of voice and personality and does justice to your business.

Book a call or skip the small talk and book your Style Guide day in my calendar.


You NEED a website but don’t want to spend months waiting for it. I hear you! That’s why I offer an easy, one-day option that gives your business the fabulous and functional website it needs FAST. Plus, you’ll feel super connected during the entire process!

Book a call or skip the small talk and book your first Website day now in my calendar.


For current clients only: If you’re a small business owner juggling #allthethings, you likely have lingering lists to-dos that are always being carried over week after week. But you can’t seem to find the time (or motivation) to get them done. It’s time to call in a pro!

Book a call or skip the small talk and book your Get er Done day now in my calendar.