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Lara Kroeker Interactive

Strategy, Style Guides, Websites (e-commerce & marketing)

A small but mighty design studio​ Helping other small, but mighty companies build their brand.

Strategy, Style Guides, Websites

A small but mighty design studio​ Helping other small, but mighty companies build their brand.

You’re an innovator, a mover, a shaker, an out-of-the-box IMPACT maker!

And whether the impact you’re making is for your team, your clients, your community, or the world, there’s no doubt that you’re creating something special and profound with your business.

You’re doing work worth doing, and what you’ve built is beautiful — even if this may not be the first word you’d use to describe it. (Trust me, it IS beautiful!)

The problem is... Your website and branding don’t reflect that incredible impact and beauty.

I totally get that!

This could be the result of cobbled-together designs from over the years. It could be from trying to build things yourself to save time and money (no judgment here!).

Of course, it might also be because you’ve struggled to find someone you really trust to work creatively with your brand.

However you found yourself here, take a deep breath. You’re in the right place!

I can handle whatever you’ve got, and I promise that while I’m here to guide and collaborate with you on your brand’s design, you’re still going to be in the driver’s seat this whole time.

Buckle up, though, because...

Together, we’re going to create a BEAUTIFUL website and brand that reflects the ahhhmazing business you’ve built.

The best part of this journey? We’re getting there FAST!

I know you’ve heard the horror stories of website projects that span weeks, months, or even years (UGH!), but that’s not how I do things around here.

I’ve always been known by my clients to be creative, friendly, and fun. But with my VIP Intensive model, I’m able to give my two greatest designer superpowers — my sincere desire for collaboration with my clients AND my ability to work quickly and efficiently — a turbo boost!

With a VIP Intensive, I focus exclusively on YOUR brand during our day (or days) together, and we get things DONE.

Seriously, at the end of just one or two days, you’re going to walk away with a refreshed brand, a new website, or a punch list completed. PLUS, you’ll also have a revitalized spirit that’s ready to continue taking on the world!

Customer reviews

It is a rare person who is highly skilled, creative, and fun to work with. I can't recommend her highly enough!
David Bircham
Creative Director
My favourite part of working with Lara was: Fast turnaround time, her friendly and down-to-earth approach, and her commitment to high-quality.
Jessica Earle-Meadows
Learning and development for leadership, teams, and culture change
Lara has a fantastic sense of humor, unbounded creativity, and a can-do entrepreneurial spirit. I loved collaborating with her creatively.
Vanessa Warheit
Filmmaker
Lara's amazing creativity, knowledge of web technology and understanding of audience needs are all integral to her approach to working with her clients.
Barbara Hager
Producer & Director
Lara brought focus and clarity to the creative process of creating my brand and website. Her works blends beautiful design with function.
Diane Whelan
Filmmaker
On a short timeline, Lara was able to quickly grasp the scope and goals of our project and translate that into a clear design language.
Neil Middleton
VP Marketing & Sales, Vancouver Symphony Orchestra

What can we actually get done in a VIP Intensive?

I’m so glad you asked! 

During a VIP Intensive, we can work on your website, visuals, brand integrations, or Canva templates for your social platforms — basically, anything to do with your brand and how you show up online.

In this day-long intensive, I create a style guide that reflects your unique tone of voice and personality and does justice to your beautiful business. You’ll love using it on the regular to keep your branding consistent across all channels.

Ask Me Anything

i offer 3 Types of VIP intensives

A style guide ensures that no matter who is crafting your content, all of your communications are on point AND on brand – from your website to your social media posts, and everything in between. This guide is the foundation of a well-branded organization.

In this day-long intensive, I create a style guide that reflects your unique tone of voice and personality and does justice to your beautiful business. You’ll love using it on the regular to keep your branding consistent across all channels.

You NEED a website but don’t want to spend months waiting for it.

I hear you! That’s why I offer an easy, one-day process that gives your business the fabulous and functional website it needs FAST. Plus, with additional days, I can even add e-commerce to your site so you can start selling online.

You’ll get a beautiful website that’s designed just for your brand, and you’ll feel super connected during the entire process. There’s no better way to get your business presence upgraded online quickly and easily!

If you’re a small business owner juggling #allthethings, you likely have lingering lists of to-do items that seem to carry over week after week.

You know the ones I mean — the new headshot photos you’ve wanted to update everywhere or that newsletter sign-up form you’ve been meaning to put on your website.

But somehow, you just can’t seem to find the time (or motivation) to get these tasks done. If this sounds familiar, don’t worry — you’re not alone. It’s time to call in a pro and get ‘er done!

Lara Kroeker Interactive

Why work with me?

Hi, I’m Lara Kroeker — a designer with over 20 years of experience crafting beautiful, functional websites!

I’ve worked with brands around the world and across many industries — building sites for products, films, and TV series; e-commerce sites for clothing designers, stores, and record labels; and social impact sites for climate change and human rights projects.

In addition to working with businesses around the world, I also love traveling the world! I love experiencing the arts and music, but most of all I love people. The weirdos, the eccentrics, the crazies – all of them.

I used to fight the idea of doing things a little bit differently, but today I realize that it’s my gift and it’s what I want to pass on in the work I do — in every brand visual ecosystem I create and every project I undertake.

What Working Together Looks Like

The process of building an authentic, show-stopping brand can feel daunting – especially if you’re not sure where to start. But the good news is that by taking it one step at a time, you can create a brand that really represents who you are and what makes your business unique.

And with my VIP Intensives, you can do it without overwhelm or a long, drawn-out project timeline!

When you work with me, you can expect a few things.

First, we’ll start your VIP Intensive day by developing a clear plan that’s realistic, so that we can make the most of our time together. I’ve been at this a long time, and not to toot my own horn, but I’m efficient and really good at what I do.

Second, we’ll be flexible as the day goes on because inevitably things will come up that we didn’t plan for.

And third, we’ll have fun! This is serious business, but there’s no reason it can’t also be seriously fun too.

Our favourite projects

Day of Music

Strategy | Website Design and Development

SoundOn

Strategy | Website Design and Development

Dahlia Drive

Strategy | Website Design and Development | E-commerce | Operations & Maintenance

Forge & Spark

Strategy | Brand Visual Ecosystem | Website Design and Development | Operations & Maintenance

Smart Strategic Content

Brand Visual Ecosystem

Project InsideOut

Strategy | Website Design and Development | Operations & Maintenance

Hospital Show

Strategy | Website Design and Development

CLC

Strategy | Website Design and Development

The Movement Arc

Strategy | Website Design and Development | Ecommerce

JAZ Records

Website Design and Development | Ecommerce

Treekeepers

Strategy | Website Design and Development | E-commerce

Strategy | Brand Visual Ecosystem | Website Design and Development

From the Blog