Loading
Lara@LaraKroekerInteractive.com

Brand Visual Ecosystems

We create brand visual ecosystems in practical, scalable, and actionable ways.

Everyone feels messy in the face of today’s overwhelmed world.

Jargon and disconnected visuals can get in the way of telling people who you are and what you’re doing. We get that. We’ve felt messy too.

Every project and business needs a unifying visual strategy that tells the consistent story of your brand—one that feels authentic, real, and plainspoken. You need that as a starting place for every complex decision across platforms and systems. We help you bring together the visual story of your unique brand, reigning it in to make it replicable, shareable, and recognizable to anyone who finds you. Anywhere.

You can call it brand identity or visual language or foundational marketing. Or, you can just call it your visual ecosystem—the interconnected and diverse network that nourishes you, your collaborators, and your clients with a shared sense of long-term purpose. When you have the visual language to describe your ecosystem, every part connects to the whole. Our services are modular and start from a strategy.

BRAND ECOSYSTEMS

Your single source of truth.

This is the visual foundation you’ll refer to over and over again, the strategy for your brand going forward. It provides you with an overview of all of your brand elements, a system that can be used by anyone—marketers, assistants, staff, even your grandma—to align your brand anywhere.

IMPLEMENTATIONS

Grow and Build your brand.

Growing your Visual Ecosystem and tending to it is what we do—we’re stewards. We've been at this for a while and we have a lot of first-hand experience building all the parts of an ecosystem. We want to grow with you, and help you look good as you do it.

CUSTOM TEMPLATES

Empowered teams.

We can provide custom templates so your team can continue supporting your Brand Visual Ecosystem! Custom templates can be anything from google docs to canva templates—whatever your team uses, we can apply your system to make it more usable, practical, and actionable.

We’ll help you…

VISUAL LANGUAGE

Define your visual language across platforms.

Your visual design language is the core of your design system and everything to do with your brand is built on this core foundation. For this system to be effective, your visual design language has to be consistent across all of the platforms you use, enriching your brand with consistency and clarity. Think of it as your brand's personality.

  • Free initial consultation.
  • We work with some of the most successful businesses.
  • A professional design team.
Scale Your Brand

Facilitate scalable brand growth.

There will always be new tools and platforms. A Brand Visual Ecosystem makes it possible to adapt to change—without wondering if it fits. A scalable visual system can seamlessly integrate to anything that comes along—a new social channel, a website refresh or even an app. All the little bits and pieces of your brand should look like a family—that’s the DNA that makes your business unique and different from every other business.

  • We can design and develop websites.
  • We work with our partners to develop brand strategies.
  • We build integrations into any platform you need.
Empower your team

Empower your team with an actionable strategy.

Your brand visual ecosystem will enable you to create on-brand visuals across platforms. Create diverse content—from custom made Canva templates to Instagram Stories to internal documents. Pass it on to your team to ensure everything fits within the ecosystem—aligned, on-brand, consistent, and beautiful.

CLIENT TESTIMONIALS