Lara Kroeker Interactive | Design and development in one set of hands

What I do

You’re an innovator, a builder, and a rule-breaker with heart and purpose.

You’re not looking for a template, and you’re not looking for a committee. You’re building something that matters to you — a business, a body of work, a project with a point of view — and you need a digital home that holds up to it.

That usually starts one of two ways. A custom website or design system when you’re launching something new or rebuilding what’s no longer serving you. Or a focused day when you need to move something forward fast — a refresh, a fix, a style guide, a stuck decision.

Same hands either way. Same standards. Twenty years of senior design and development, applied directly to your work — not delegated, not translated, not lost in handoffs.

How I work

One person, from the first conversation through build and beyond.

No layers of translation, no briefs getting passed around, no decisions stuck waiting for someone else’s input. You work directly with me throughout.

That means decisions happen quickly. The thinking and the making stay connected. And the work stays consistent as it grows, because the same person who shaped the strategy is shaping the pixels.

Twenty years of senior design experience, applied hands-on.

01

Decisions

No waiting rooms. No layers. You talk to the person doing the work, every time.

02

Continuity

The thinking and the making stay in one set of hands, so the work doesn’t lose coherence over time.

03

Consistency

As the work grows, the same person who shaped it continues to shape it. No re-explaining from scratch.

04

Experience

Twenty years of senior design, applied directly to your problem. Not delegated to a junior.

Services

Three ways to work together.

Create

Websites and brand systems

Designed to evolve. Custom WordPress sites. Brand style guides. Visual systems and templates your team can actually use and grow into, rather than out of.

Custom WordPress sites
Brand style guides
Visual systems & templates

Solve

AI and digital systems

Built around how you actually work. AI adoption and workflow design. Custom internal tools. Digital system redesign for organizations that have outgrown their setup. Scoped by the problem being solved, not the days required.

AI adoption & workflow design
Custom internal tools
Digital system redesign

Support

Ongoing partnership

Managed hosting and maintenance. Monthly creative partnership for continuous refinement, new features, and strategic continuity. Not start-from-scratch rebuilds every three years.

Managed hosting & maintenance
Monthly creative partnership
Strategic continuity

Design & Website Development

Smart enough to bend the rules. Bold enough to stand out.

Your website should feel like a strong home base — welcoming, intuitive, and built to support where you’re headed next. I design and build WordPress websites, e-commerce stores, and marketing sites that balance creative expression with smart structure, so they work just as well behind the scenes as they do on the surface.

Whether you’re launching something new or rebuilding what’s no longer serving you, the goal is the same: a site that feels like you, functions reliably, and can evolve over time without needing to be rebuilt from scratch.

This often includes custom WordPress websites and frameworks, marketing and campaign sites, and WooCommerce e-commerce stores. It also covers responsive, mobile-first design, along with CMS setup and content editing support, plus email and marketing integrations.

Who this is for

This is a good fit if you

Understand that design does real work. It’s not decoration.
Want to be in the process, not handed a finished thing you didn’t shape.
Are looking for a long-term partner, not a one-time vendor.
Care about usability and clarity as much as how it looks.
Are curious about AI, but want to use it properly — not performatively.

Why it works

The thinking shows up in the details.

Twenty years of senior design means the small decisions get made well — not delegated, not skipped. That’s what makes the work feel clear, cohesive, and intentional.

20+ years across creative and social-impact work
Continuity from strategy through execution
A systems mindset that holds up over time
A grounded approach to AI — no hype

Testimonials

What clients say.

SE

Shannon Emmerson

Founder & CEO, Forge & Spark Media

Lara brings seriousness of purpose along with an amazing creative spirit and spark, which fuels and inspires me every day. She is multi-talented, creative, energetic, and able to get a whole lot of things done to very high standards.

KA

Kirsten S. Albo

FCPA, FCA, ICD.D

Her balance between technical aspects and creative design talent is perfection. In one day, she brought my website to the next level. I will repeat that — one day.

BC

Client, Cultural Sector

British Columbia

Working with Lara felt like having a creative director, a strategist, and a developer all in one person. She understood what we were trying to say before we could fully articulate it.

NM

Neil Middleton

VP Marketing & Sales, Vancouver Symphony Orchestra

On a short timeline, Lara was able to quickly grasp the scope and goals of our project and translate that into a clear design language.

LD

Loc Dao

CEO, DigiBC — Co-Founder, NFB Interactive & CBC Radio 3

Lara elevated every aspect of this ambitious expo. Her strategic vision and creative execution ensured that Signals stood out as a cutting-edge showcase for interactive and immersive technologies.

LD

LaShae Dorsey

Tech Solution Implementer & Strategist

She went from words on a screen to a complete style guide between lunch and dinner. No back-and-forth emails over several weeks. Lara is my go-to for a cohesive, well-considered visual brand.

AR

Adam Greydon Reid

Director, Holiday Films / Nimble Content

Lara approaches her work with methodical planning and detail, then injects her creativity into everything she does. I’ve worked with her on three websites and I’m always really pleased.

SE

Shannon Emmerson

Founder & CEO, Forge & Spark Media

No matter which project we set out to tackle together, she is multi-talented, creative, energetic, and able to get a whole lot of things done to very high standards.

NM

Neil Middleton

VP Marketing & Sales, Vancouver Symphony Orchestra

On a short timeline, Lara was able to quickly grasp the scope and goals of our project and translate that into a clear, compelling design language.

About

Twenty years of figuring out how the pieces fit.

Twenty years of designing and building online experiences — for public broadcasters, labour organizations, symphony orchestras, filmmakers, and small teams doing meaningful work. I’ve worked through every platform that’s come and gone, and learned that the foundations are what hold up.

Outside of client work, I build interactive music installations and spent a long stretch on two water projects in Tanzania: wells, solar pumps, and a slow education in what it takes to build something that lasts.

I like problems with both a craft layer and a systems layer. After twenty years, I’m direct, I’m curious, and I know when to say yes and when to say no. Both are useful.

Writing

From the blog.

View all posts

Process

Why the brief matters more than the budget

April 14, 2026

A clear brief changes everything. Not because it locks the project down, but because it forces both sides to agree on what “done” actually means before anyone opens a file.

Common questions.

What does a project typically cost?

Defined work — like a standard WordPress site or a brand style guide — runs on a transparent day-rate. A single focused day is $1,600, and most websites land in a 3-day sprint at $4,400. Larger scoped engagements (AI adoption, custom systems, tailored products) are priced by the problem being solved, starting at $10,000.

How long does a website take?

A standard 5-page WordPress site is typically a 3-day sprint, with a short prep phase before we start. Larger or more complex builds are scoped individually.

Do you only build on WordPress?

Mostly, yes. WordPress (with Elementor, hosted on Kinsta) is the primary platform — it’s flexible, it ages well, and it’s something most teams can actually maintain. For custom internal tools or AI-supported workflows, the stack depends on what fits the problem.

What do you mean by “AI, done properly”?

AI is part of how I work, but it’s used to support thinking, not replace it. For clients, that means helping you figure out where AI genuinely helps inside your business, where it doesn’t, and how to use it without losing the voice and standards you’ve built.

Can you take over a site someone else built?

Often, yes — depending on how it was built. The first step is usually a short call to look at what’s there.

Where are you based?

British Columbia, Canada. Most work happens remotely; in-person is possible for clients in the region.

Websites and design systems built to last.

You’re an innovator, a builder, and a rule-breaker with heart and purpose.