STRATEGY & WEBSITES for creative professionals

We CREATE Experiences

We do more than build websites. We’re strategists, planners, concept developers who help you grow your organization online.

We use our talent and expertise to take a good, hard look at where you’re going and figure out the best way to help you get there.

The best solutions come from our process of strategy, imagining and creative planning and then with your digital strategy in hand, we can build—all with a vision for the future.

We also work closely with some amazing partners that have transformed media organizations, created nation unifying experiences for the Vancouver 2010 Olympics and worked with large retailers and boutique startups to help you build out content and social media strategies while taking great care in creating the perfect brand identity.

Our clients are movers, shakers, innovators, change-makers, disruptors, and creators—and we are always exploring new and innovative ways to tell a story.

What’s your story? Let’s talk.

We help you plan and grow your business on the web.


We listen, learn, and understand before we build.


Your website has launched, but we’ve only just begun.


built from the ground up

I’ve always done things differently, and I’ve realized that this quality is a gift that I can pass into the work that I do—in every website that I create, in every project that I undertake.




Lara is just super creative, she can make things work with your budget and she does an amazing job. You were also SO FAST, it was crazy FAST, amazing, so thank you and I really look forward to working with you on more projects to come.

Hana Kamea, Filmmaker

Working with Lara was a pleasure because she quickly understood what we wanted and took us through the process with a minimum of stress and fuss.

Mary Childs Ethos, Law Group LLP

We chose to work with Lara because of her extensive experience with WordPress, in both development and in design. Our biggest fear was losing posts with a redesign or having any of that data corrupted. Lara was able to completely overhaul the design and functionality of the site and update it with newer and more secure WordPress technologies, without losing any of our old data. We would gladly recommend Lara for future projects!

Lesley Chang, Tourism Richmond

Lara not only built my website with a “growth mindset,” so that it could evolve as my business does, but also she offers flexibility to continually work with me as my business grows and as I need new components added. She is truly supportive and anticipates my business needs before my business does. Lara’s the best of both worlds: a true professional who delivers high-quality creative work, and also a down to earth and fun person.

Jessica Earle-Meadows, Coach

Lara has tremendous energy and a “let’s do this!” attitude, which is infectious.  She tackles every challenge with creative flair and brings positivity and inclusiveness to everything.  When I’m working with Lara on something, I feel like anything’s possible!

Kele fleming, The Virtual Co:Lab

Lara has a fantastic sense of humor, unbounded creativity, and a can-do entrepreneurial spirit. I loved collaborating with her creatively.  Lara has done excellent work for me and for other organizations I have sent her way. She’s fun to work with, and she is always looking for ways to push the creative envelope, to leverage new tools, and to give her clients the best work. Perhaps most importantly, she really cares deeply about making the world a better place.

Vanessa Warheit, Film Producer

Lara Kroeker and Randomlink have done their homework. They understand worthiness and have also mastered all the modern tools that augment creative expression and deliver seamlessly, affordably, on budget and with a smile.

John Bessai, CineFocus Canada

Lara, rather than trying to mold my story into her pre conceived agenda, works live from what she sees and experiences through information, images and place of work. She works from what she has, in the moment, passionately fusing the elements she receives to build a powerful, cohesive and beautiful whole. She is quite brilliant.

Wendy VanReisen, Dahlia Drive

To say that Lara is a pleasure to work with is an understatement. She brings a combination of enthusiasm, knowledge, creativity, respect and vision to every encounter. One comes away from a meeting with Lara with a synergistic sense of purpose and direction. Lara follows up in a timely manner with work of the highest professional standard. Her web design is user friendly and beautiful. Lara understands how to use the tech tools to tell a story.

Perry Buchan, Vancouver School Board


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Why Wireframe?

I have been to meetings where, more than once, it has been suggested that we skip the wireframe stage and roll right into the design.