Creativity Needs a Foundation
Sometimes people assume I’m all over the place. I understand why. I move between strategy, design, technology, systems and creative experimentation.
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Why the Concept Never Quite Survives the Build
There is a particular kind of website project that looks great all the way through the pitch, the…
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You Don’t Read Websites. You Scan Them.
Eye-tracking research on how people actually read a page — and why it's what I'm actually thinking about…
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Why I built five Design Guidelines at once
I rebuilt five colour palettes at the same time to find out what actually makes a system a…
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My Website Is a Guinea Pig and I’m Fine With That
Nothing reaches a client site until it has survived two rounds of me trying to break it somewhere…
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The Bookmarks Folder Behind Every Brand
People I work with joke about this. They pull something up on a call and apologize for how…
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What I Learned From Living in My Basement
This summer, I moved into my basement.
Read more →What Does Excellence Look Like Right Now?
I've been thinking about what happens when the ground shifts underneath you. Not dramatically, necessarily. Sometimes it's just a slow realization that the things you've relied on for years are still there, but they don't work quite the way they used to.
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What Happens When You Stop Designing for Everyone?
Berlin made me think differently about design.
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The platforms change. The fundamentals don’t.
Six months deep into AI tooling and I came out thinking about the fundamentals of development more than…
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The work isn’t what takes the time
Most of what slows a project down isn't the work itself. It's the stuff around the work: the…
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Why I rebuilt my Design Guidelines
The new LKI online experience went live in April 2026. The reason I rebuilt it isn't the reason…
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Working with entrepreneurs and makers
Working alongside entrepreneurs and makers has shaped not just how I design — but how I think.
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Designing with People Not for Them
Good design doesn’t happen in isolation. It’s built through conversation, collaboration, and a shared sense of purpose.
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You can’t direct what you don’t understand
AI is changing how work gets done faster than almost anything before it. That's not really up for debate anymore. What is still up for debate, and what I think matters more than anything else right now, is who stays in control of that change: the tool, or the person using it.
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Muddling through
Leadership wasn't something I studied or set out to master. It's something I learned by doing. I didn't…
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Going back to the code
Not long ago, building a custom online experience meant hand-coding every page, waiting on a developer for every…
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