Why I built five Design Guidelines at once
I rebuilt five colour palettes at the same time to find out what actually makes a system a system, not just a palette no one's clear on how to use.
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My Website Is a Guinea Pig and I’m Fine With That
Nothing reaches a client site until it has survived two rounds of me trying to break it somewhere…
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The Bookmarks Folder Behind Every Brand
People I work with joke about this. They pull something up on a call and apologize for how…
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What I Learned From Living in My Basement
This summer, I moved into my basement.
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What Does Excellence Look Like Right Now?
I've been thinking about what happens when the ground shifts underneath you. Not dramatically, necessarily. Sometimes it's just…
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What Happens When You Stop Designing for Everyone?
Berlin made me think differently about design.
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The platforms change. The fundamentals don’t.
Six months deep into AI tooling and I came out thinking about the fundamentals of development more than…
Read more →The work isn’t what takes the time
Most of what slows a project down isn't the work itself. It's the stuff around the work: the back-and-forth emails, the stall while someone tracks down a login, the decision that sits in an inbox for a week, the context getting rebuilt every time the project moves between people.
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Why I rebuilt my Design Guidelines
The new LKI online experience went live in April 2026. The reason I rebuilt it isn't the reason…
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Working with entrepreneurs and makers
Working alongside entrepreneurs and makers has shaped not just how I design — but how I think.
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Designing with People Not for Them
Good design doesn’t happen in isolation. It’s built through conversation, collaboration, and a shared sense of purpose.
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You can’t direct what you don’t understand
AI is changing how work gets done faster than almost anything before it. That's not really up for…
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Muddling through
Leadership wasn't something I studied or set out to master. It's something I learned by doing. I didn't…
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Going back to the code
Not long ago, building a custom online experience meant hand-coding every page, waiting on a developer for every…
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