Why I built five Design Guidelines at once
I rebuilt five colour palettes at the same time to find out what actually makes a system a system, not just a palette no one's clear on how to use.
I rebuilt five colour palettes at the same time to find out what actually makes a system a system, not just a palette no one's clear on how to use.
Nothing reaches a client site until it has survived two rounds of me trying to break it somewhere cheaper.
People I work with joke about this. They pull something up on a call and apologize for how many tabs they have open, half laughing, half embarassed. I get it. When I'm building a design system, the tabs. Omg, the tabs.
This summer, I moved into my basement.
I've been thinking about what happens when the ground shifts underneath you. Not dramatically, necessarily. Sometimes it's just a slow realization that the things you've relied on for years are still there, but they don't work quite the way they used to.
Berlin made me think differently about design.
Six months deep into AI tooling and I came out thinking about the fundamentals of development more than I have in years.
Most of what slows a project down isn't the work itself. It's the stuff around the work: the back-and-forth emails, the stall while someone tracks down a login, the decision that sits in an inbox for a week, the context getting rebuilt every time the project moves between people.
The new LKI online experience went live in April 2026. The reason I rebuilt it isn't the reason most people assume.
Working alongside entrepreneurs and makers has shaped not just how I design — but how I think.