Blog
Creativity Needs a Foundation
Sometimes people assume I’m all over the place. I understand why. I move between strategy, design, technology, systems and creative experimentation.
Category
Category: Blog
Blog
Why the Concept Never Quite Survives the Build
There is a particular kind of website project that looks great all the way through the pitch, the strategy, the creative review and the design presentation.
Blog
You Don’t Read Websites. You Scan Them.
Eye-tracking research on how people actually read a page — and why it's what I'm actually thinking about when I pick a font.
Blog
Why I built five Design Guidelines at once
I rebuilt five colour palettes at the same time to find out what actually makes a system a system, not just a palette no one's clear on how to use.
Blog
My Website Is a Guinea Pig and I’m Fine With That
Nothing reaches a client site until it has survived two rounds of me trying to break it somewhere cheaper.
Blog
The Bookmarks Folder Behind Every Brand
People I work with joke about this. They pull something up on a call and apologize for how many tabs they have open, half laughing, half embarassed. I get it. When I'm building a design system, the tabs. Omg, the tabs.
Blog
What I Learned From Living in My Basement
This summer, I moved into my basement.
Blog
What Does Excellence Look Like Right Now?
I've been thinking about what happens when the ground shifts underneath you. Not dramatically, necessarily. Sometimes it's just a slow realization that the things you've relied on for years are still there, but they don't work quite the way they used to.
Blog
What Happens When You Stop Designing for Everyone?
Berlin made me think differently about design.
Blog
The platforms change. The fundamentals don’t.
Six months deep into AI tooling and I came out thinking about the fundamentals of development more than I have in years.
