Most of what slows a project down isn't the work itself. It's the stuff around the work: the back-and-forth emails, the stall while someone tracks down a login, the decision that sits in an inbox for a week, the context getting rebuilt every time the project moves between people.
The new LKI online experience went live in April 2026. The reason I rebuilt it isn't the reason most people assume.
Working alongside entrepreneurs and makers has shaped not just how I design — but how I think.
Good design doesn’t happen in isolation. It’s built through conversation, collaboration, and a shared sense of purpose.
AI is changing how work gets done faster than almost anything before it. That's not really up for debate anymore. What is still up for debate, and what I think matters more than anything else right now, is who stays in control of that change: the tool, or the person using it.
Leadership wasn't something I studied or set out to master. It's something I learned by doing. I didn't go to school for management or strategy. I trained as a designer, a maker, someone who brings ideas to life through process and practice.
Not long ago, building a custom online experience meant hand-coding every page, waiting on a developer for every update, and living through round after round of revisions.
