Websites with Brains, Beauty & a Bit of Magic

A small but mighty studio helping companies build their brand.

You’re an innovator, a mover, a shaker, an out-of-the-box IMPACT maker with oodles of heart!

I build thoughtful, story-driven websites for small creative businesses, filmmakers, musicians, social-impact teams, and indie shops that want elegant, hard-working sites with heart.

Whether you’re starting from scratch or rebuilding what’s already there, I’ll help you craft a site that feels alive and works beautifully behind the scenes. Your website should reflect the heart of what you do: smart, intuitive, and built to grow with you.

I work a little differently. After years of designing and building for all kinds of creative projects, I know my tools inside and out — which means when we’re working together, I can listen, interpret, and design in real time. I use focused day-rate sessions, so our collaboration feels natural, fast-moving, and grounded in conversation rather than endless back-and-forth.

I bring design, development, and strategy together so every part connects seamlessly — from story and structure to the marketing tools that keep your business running smoothly.

If your current site doesn’t show the impact you’re making, or you’re ready to build something intentional from the ground up, take a breath — you’re in the right place.

Websites, E-Commerce & Online Strategies

Need a website that balances usability, beautiful design, and technical expertise? We’ll bring your vision to life with a blend of creativity and function. Our agile, collaborative process ensures that your website not only looks amazing but works perfectly for your goals.

Whether you need a full redesign or a smarter way to connect your site to your marketing systems, I’ll help you make it happen — without the jargon, just the results.

Brand Style Guides & Visual Strategies

Want cohesive, beautiful branding that truly reflects your business? Our Brand Style Guides combines my two designer superpowers—client collaboration and efficiency—to bring your brand’s identity to life.

It’s your creative compass — designed to keep your visuals consistent, authentic, and unmistakably you.

Get Er Done Day Rates

Feeling stuck with a to-do list that never ends? Let’s GET ER DONE! We understand the demands of a busy business owner and know how overwhelming it can feel.

That’s why we tackle those lingering tasks with precision and care, helping you finally check them off, reclaim control of your time, and move forward with confidence.

FOR PAST CLIENTS ONLY

Together, we’ll shape a website and brand that feel effortless, intentional, and completely you.

I work with small creative businesses, filmmakers, musicians, and purpose-driven studios who want a digital home that feels as original as their work. You care about beauty, but also clarity, purpose, and substance — and your website should reflect that.

As the Creative Director at Forge & Spark, a B Corp storytelling agency, I bring the same story-first, collaborative approach to my independent projects — just scaled for smaller teams with big vision and heart.

With over 20 years of experience in web design, branding, and marketing, I know how to bring ideas to life quickly and thoughtfully. I’ll guide you through the process, but you’re always in the driver’s seat. My brand-first approach means every site we build together is custom, functional, and deeply connected to the people you’re trying to reach.

Client Reviews

Lara Kroeker Interactive

Why work with me?

I’ve created everything from storytelling sites for films and TV series to e-commerce platforms for clothing designers, record labels, and shops — as well as social-impact projects focused on climate change and human rights. Across every project, my approach stays the same: design that connects, technology that supports, and a process that feels human. I work a little differently. After decades in web design, branding, and marketing, I know my tools inside and out — which means I can design and build collaboratively, in real time. I use focused day-rate sessions, so our projects move quickly, intentionally, and always with your vision in the driver’s seat. Outside of my client work, I create interactive music installations — several of which have been accepted into festivals and artist residencies. These projects explore how sound, story, and technology can intertwine to create new forms of connection. That same spirit of experimentation and curiosity runs through everything I design — from digital ecosystems to visual storytelling — keeping the work alive, intuitive, and uniquely you. I’m endlessly inspired by art, music, travel, and people — especially the dreamers, the oddballs, and the originals. That’s where creativity lives, and that’s what I bring into every brand I help build.

Our favourite projects