Project InsideOut is a global initiative bringing together activists, psychologists, and organizations to address one of the most difficult challenges of our time: climate inaction. At its core is the understanding that lasting change doesn’t come from information alone, but from human behavior. The platform combines clinical psychology with real-world activism, offering tools and frameworks that help organizations move people from awareness to action, while supporting the emotional complexity that often blocks change. For a project grounded in depth and systems thinking, the digital experience needed to hold complexity, guide people through layered ideas, and turn research into something practical, not just present it.
Getting there meant working through every phase in order: concept and content strategy first, since a project this dense had to be thought through before it could be designed. Wireframes were built around Renee’s own frameworks and writing directly, not placeholder text standing in for it. Creative direction followed once the structure was right, and only then did the build begin, each stage grounded in the one before it rather than skipped past to reach a finished screen faster.
