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Green Heroes TV

Green Heroes TV was inspired by An Inconvenient Truth and the rise of social media, aiming to turn environmental concern into action through positive, shareable stories of real people making a difference.

The series featured 45 influential eco-leaders—from Jane Goodall to David Suzuki—reaching broad audiences through TV (TVO, Amazon Prime) and online video profiles. Its companion app, Green Heroes Academy, encouraged users to complete and share over 150 eco-friendly actions.

Through social media, events, and partnerships, Green Heroes built an engaged community and continues to envision a global platform for inspiring environmental and social change.

Challenge

Green Heroes set out to turn passive environmental awareness into meaningful action. While the TV series featured inspiring stories, the challenge was extending that impact beyond broadcast—engaging a digital audience, connecting stories to tangible actions, and building an ecosystem that could scale across platforms and communities.

Green Heroes needed its stories to survive past broadcast, turning inspiration into something people could actually go do.

Solution

I led the design and development of the GreenHeroes.tv website, creating a content hub that connected broadcast, social, and interactive experiences. The site featured short-form video profiles, clear pathways to action, and a structure that made it easy for users to explore heroes by theme and impact area.

To support engagement, I designed flexible templates for storytelling, integrated social sharing tools, and collaborated with developers to ensure seamless performance across devices. The platform was also designed to connect with the Green Heroes Academy app, creating a cohesive experience between inspiration (stories) and participation (missions and challenges).

Lara expertly and seamlessly remade two of our websites, migrating them off outdated platforms to WordPress. She adds creative and programming expertise to make them attractive and user-friendly. She provides expert training and hosting services to ensure both our front and back-end are kept up-to-date. She is a pleasure to work with and shares our company's interest in social and environmental change.

Joan Prowse

Producer, Director, Writer, Editor

Result

The platform helped extend the life of the TV series, transforming it into an interactive, multi-channel experience. Users were able to discover stories, share content, and participate in over 150 environmental actions.

Green Heroes successfully built an engaged community through its web presence, social campaigns, and partnerships—demonstrating how storytelling, when paired with accessible digital tools, can drive real-world behaviour change and lay the foundation for a scalable, global initiative.

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