ALNA

ALNA needed to look like what it actually is: a serious, science-backed wellness space, not another generic spa page. Forge & Spark’s content carried that positioning; the site had to carry it through in layout, hierarchy, and every decision about what gets weight on the page and what doesn’t.

The harder problem was that the studio didn’t exist yet. It was still being built, so there were no finished photos and no real assets to design around — the site had to imagine what the space was going to be, not document what it already was, and stay loose enough to move as decisions about the build kept changing underneath it.

It also had to work as a business from day one. Booking a session, buying a package, managing an account needed to run through Mariana Tek, the studio software ALNA had already committed to, so I connected directly with their team to make sure what the site needed lined up with what their system could do.

Plan and wireframe against finished copy. With Forge & Spark’s content already settled, the wireframing question was never “what do we say here,” it was “what does this specific sentence need to look like.” Real character counts, real photography once it existed, real hierarchy, decided once and correctly, and agile enough to move as the studio itself kept changing underneath it.

Connect the booking system. I worked directly with Mariana Tek’s team to get scheduling, packages and account management wired into the site properly, so Purchase, Book and Account are real, working pages from day one, not placeholders waiting on a future integration.

Build and launch. The site went live carrying Forge & Spark’s brand and copy, with booking already running through Mariana Tek, ready for a real studio taking real bookings.

Then, everything around it moved on. A whole generation of tooling arrived, AI among it, and a site built before any of that existed can’t make use of it, because its design was locked inside settings only one piece of software could read. Nothing was wrong with it. It was built for a moment that had passed. So I moved it onto a current framework and built ALNA a full set of Design Guidelines: colour named group by group, type at real weights on a scale, spacing, logo, and the rules that hold it together, published as a live page on the site rather than a PDF. The design didn’t change. What changed is that it can now be read, by another person or by any tool pointed at it.