Ideas worth remembering.

Layout is the part that doesn't show up in a screenshot. It's the decision under the decision: why text sits where it sits, why one section breathes and the next one doesn't, why a hero holds attention for exactly as long as it needs to and then gets out of the way.

Anyone can grab a template. What's harder is knowing which shape actually serves the content, before a single word gets written. This is where that thinking gets kept, not finished work, not code ready to drop in, just the moments that made me stop and look twice. The next project that needs a certain kind of hero starts here instead of from scratch.