Portfolio

Website Design and Development Strategy

Day of Music is a province-wide celebration of live performance, bringing together musicians, venues, and audiences across British Columbia.

As the event evolved, it needed to support both digital and in-person experiences—expanding beyond a simple livestream into a platform that could connect communities, promote local shows, and make music accessible to a wider audience. The website became the bridge between these worlds, requiring a thoughtful approach to structure, usability, and long-term adaptability.

Challenge

The shift to a hybrid model introduced new complexity. The platform needed to support livestream performances while also showcasing in-person events happening across the province.

Without a clear system, the experience risked feeling fragmented—making it difficult for users to discover performances, navigate between formats, or engage meaningfully with the event.

Day of Music needed one platform for two very different experiences, streaming from home and standing in a crowd, without either one feeling like an afterthought.

Solution

I designed and developed a hybrid website that unified digital and physical experiences into one cohesive platform. The site integrated livestream functionality alongside a dynamic listing of live performances, allowing users to explore and engage with the event in multiple ways.

The structure was built to be intuitive and flexible, making it easy for users to browse performances, discover artists, and move between online and in-person experiences. A robust content management system allowed the team to update content easily, manage submissions, and archive performances for future access.

As with all my work, the focus extended beyond launch. The platform was designed as a scalable system—one that could grow with the event, adapt to changing formats, and continue to support the organization through ongoing updates and maintenance.

Result

The hybrid approach expanded the reach of Day of Music, making performances accessible to a global audience while still supporting local, in-person events.

The website became a central hub for discovery and engagement, helping audiences easily navigate the program and connect with artists. It also created a lasting archive of performances, extending the life of the event beyond a single day.

Most importantly, the platform established a flexible foundation that continues to evolve—supporting future iterations of the event and demonstrating how thoughtful website design can bridge digital and real-world experiences.

More Work

More projects

View all projects
ASK KSA Consulting

ASK KSA Consulting

A learning and e-commerce platform for public practice accountants, built to sell professional development courses and support compliance work directly, not just describe it.
CanAsia

CanAsia

CanAsia Game Summit needed a brand and a website ahead of its team's trip to Tokyo Game Show. I built the identity, the microsite, and the print materials that traveled with it.
MagsBC

MagsBC

A living showcase for BC magazines, with an interactive cover gallery at its centre and a custom WordPress foundation behind it.
Let's talk

If you're trying to make something clearer or more cohesive or more useful, let's talk.

Book a discovery call