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Lara Kroeker Interactive

Brand Style Guide VIP Intensive

A beautiful & functional guide that takes the guesswork out of design

Brand Style Guide VIP Intensive

A beautiful & functional guide that takes the guesswork out of design for your business

Ready to finally have cohesive, gorgeous branding that actually does justice to the work your business is doing?

Prepare for clear skies ahead! You’ve come to the right place.

We may have just met, but here are a few things I’m guessing are true about you…

  • You’re not a designer, but you have enough of an eye to notice those scroll-stopping brands on social...and your business is NOT one of them.
  • You’re generally pretty organized and put together, but currently, the branding for your business is a tangled mess.
  • You’re tired of wasting precious time (and brain power!) searching for what you need to do something as simple as creating a social media post for your business.

It’s time to stop piecing your brand together like a patchwork quilt and instead take your visuals from muddled to mesmerizing.

Because honestly, when your branding is all over the place, you’re not the only one confused.

Your audience is confused too…and a confused person doesn’t buy. They keep scrolling to the next option.

Thankfully, you don’t have to wait to stop that from happening!

Together, we can craft a Style Guide that will serve as your brand’s foundation to tell your unique, visual story in a single day.

With a Style Guide VIP Intensive, you get a beautiful, functional, fool-proof blueprint for creating all things visual and you’re getting it FAST!

In a single day, I will help you bring together the visual story of your unique, impact-making brand.

Together, we’re reining in all of the messy pieces and building a brand that’s replicable, shareable, and recognizable to anyone who finds you.

Plus, your style guide will cut that design time in HALF and keep everyone on the same page as your brand grows and evolves.

Customer reviews

It is a rare person who is highly skilled, creative, and fun to work with. I can't recommend her highly enough!
David Bircham
Creative Director
My favourite part of working with Lara was: Fast turnaround time, her friendly and down-to-earth approach, and her commitment to high-quality.
Jessica Earle-Meadows
Learning and development for leadership, teams, and culture change
Lara has a fantastic sense of humor, unbounded creativity, and a can-do entrepreneurial spirit. I loved collaborating with her creatively.
Vanessa Warheit
Filmmaker
Lara's amazing creativity, knowledge of web technology and understanding of audience needs are all integral to her approach to working with her clients.
Barbara Hager
Producer & Director
Lara brought focus and clarity to the creative process of creating my brand and website. Her works blends beautiful design with function.
Diane Whelan
Filmmaker
On a short timeline, Lara was able to quickly grasp the scope and goals of our project and translate that into a clear design language.
Neil Middleton
VP Marketing & Sales, Vancouver Symphony Orchestra

Your Brand Style Guide

Think of your style guide as the DNA of your brand. The components of everything in this guide will be replicated again and again throughout your business.

The components of your style guide may vary slightly depending on how developed your brand already is prior to our VIP Intensive session.

The pieces of your style guide include:

  • 30 Minute Design Strategy Call
  • Simple Logo Suite and variations.
  • Custom Font Combination – Heading, Sub-Heading & Body
  • Custom Colour Palette with Hex Codes
  • Canva template
  • Tutorial video on how to add brand assets to your Canva Brand Kit 
  • All of the above is given to you in a branded google document and has links to your assets in an organized in Google Drive, and Canva template is provided when the project is delivered

If there is still time we can add:

  • Brand patterns or textures 
  • Stock Photos
  • Icons
  • Branded stock Illustrations

Here's How it works

Book a Discovery Call

Start by snagging a spot on my calendar for a discovery call. If we’re a fantastic fit, I’ll send a link to my calendar for you to book your big day! (OR if you want to skip the discovery call, you can go ahead and book now to snag for your day easy peasy. Just click here to get this show on the road!)

Step 1

Book Your VIP Day

After our call, you choose a day on my calendar for your VIP Intensive knowing that those 7 hours will be all about Y.O.U. Your brand will be the only thing my brain and design expertise are focused on for our time together.

When you pick your day, you’ll also get a contract and pay for your investment in the intensive. Once you sign your contract and receive payment confirmation, we’re officially in business!

Step 2

Prework

You get crackin’ on your pre-work for the VIP Intensive. I know, I know you just want to hand everything to me BUT I need *some* information from you first. Try as I might, I cannot read your mind (at least not completely). Step 3

1 Hour Planning Session

We’ll kick off your day with a 1-hour planning session to make sure our time together is 100% tailored to your needs and goals. We will also do check-in calls throughout the day where you can give feedback in real-time to ensure that your branding is exactly what you’re dreaming of! Step 4

Handoff

At the end of the day, you’ll have a beautiful, functional brand guide with logos, fonts, colours, and social templates all in a handy Canva file — making it easy for anyone to create eye-catching, cohesive designs for your business. Plus, you’ll receive a fully branded Google Doc with links to everything you need. (BONUS: It’s easy to copy the formatting of this Doc for future on-brand uses!) Step 5

Still have more questions? I’ve got answers!

Yes! I do this for many of my clients—for a simple brand design and small templated website, it typically takes 2 VIP days, and larger sites take additional days.

Book a call to get a custom estimate for what you need done.

It happens sometimes—I give you my very best estimate on what I can get done during our VIP day(s) together, but sometimes we run out of time for various reasons. If we don’t finish, you will have the option of adding on additional time to complete the project, or I will empower you to finish it out yourself the best I can.
You can definitely do that! Your deposit is good for 90 days and can be transferred to a new date if needed. I ask you to provide 14 days’ notice if you need to reschedule your day. If you provide less than 14 days’ notice, there is a rescheduling fee, as it is harder to find a replacement for the open day when there’s a short turnaround.
Most people already have a brand — even if it is a bit messy and cobbled together. This is not a redesign. It is a place to refresh, unify, and streamline all your brand assets so they look the same. If you don’t have a brand, we’ll create a foundational system for your business assets.
No. What I provide in my Style Guide VIP Intensive is ONLY a visual, brand strategy. However, I work as a creative director with an amazing partner—Forge and Spark. If you need the full meal deal of strategy and content production, they are your people. www.forgeandspark.com
Everyone’s budgets and needs are different. The Brand Style Guide works as the foundation of your system—colours, fonts, and logos—and is always the first thing your brand needs. All add-ons come after that and grow with your Brand’s Visual Ecosystem.

i offer 3 Types of VIP intensives

$1600

A style guide ensures that no matter who is crafting your content, all of your communications are on point AND on brand. In this day-long intensive, I create a style guide that reflects your unique tone of voice and personality and does justice to your business.

Book a call or skip the small talk and book your Style Guide VIP day now in my calendar.

$1600

You NEED a website but don’t want to spend months waiting for it. I hear you! That’s why I offer an easy, one-day option that gives your business the fabulous and functional website it needs FAST. Plus, you’ll feel super connected during the entire process!

Book a call or skip the small talk and book your Website VIP day now in my calendar.

$1600

If you’re a small business owner juggling #allthethings, you likely have lingering lists to-dos that are always being carried over week after week. But you can’t seem to find the time (or motivation) to get them done. It’s time to call in a pro!

Book a call or skip the small talk and book your Get er Done VIP day now in my calendar.