DigiBC

Signals and DigiBC Careers serve completely different audiences, an expo audience and a student and employer audience, and each needed room to look and feel like itself. The risk in a shared brand system is flattening that difference until every program looks the same.

The opposite risk was just as real. Without a strong connective thread, each program could drift far enough from the parent brand that a sponsor working across DigiBC’s initiatives would not immediately recognize them as related, and without a clear split between visual identity and ongoing content, the two workstreams could easily step on each other.

Sponsors also needed a single, current view of what DigiBC offered across its full portfolio of programs, which did not exist as one document or one page before the media kit was built.

DigiBC’s core identity was defined clearly enough to extend, rather than repeat, across Signals and DigiBC Careers. The same foundation principle applies to every engagement: build the guidelines solid enough that what comes next, a new program, a new platform, plugs in without starting over.

The online build followed a planning pass built to hold three related but distinct programs at once. A sitemap worked out where Signals and DigiBC Careers each needed their own pages and where those pages needed to connect back to the DigiBC parent site, and wireframes resolved that structure before any of it went into production, on WordPress and Elementor, hosted on Kinsta.

Forge & Spark handled the content side in parallel, building a story pillar framework around DigiBC’s mission and turning it into ongoing blog and social content across the organization’s programs. Keeping design and content as distinct, coordinated workstreams meant each could move at its own pace without waiting on the other.