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Signals Festival – Exploring Creative Technology’s Role in Shaping Our Shared Futures

Signals is an immersive festival exploring how creative technology is reshaping how we tell stories, connect, and imagine the future. Featuring 35 curated projects, it brings together artists and technologists working across AI, gaming, XR, and interactive media.

From experimental AI and bio-wearables to Indigenous-led work grounded in land and cultural knowledge, it’s a space where audiences don’t just observe, but actively participate.

For a festival this layered and forward-looking, the digital experience needed to do more than inform. It had to translate complexity into something intuitive while still capturing the energy of the work.

I approach projects like this by designing and building websites that evolve—creating flexible systems that support growth, adapt to new content, and stay relevant over time.

Yaahl Gud Tsai
The Movement Arc
Project Inside Out
MagsBC
Lara Kroeker Interactive
Jaz Records
Hospital Show
Forge and Spark
Day of Music
Dahlia Drive

Challenge

Signals didn’t yet have its own distinct identity. As a partner of VIFF, it needed to feel connected to an established brand while also standing apart as something more experimental and future-facing.

At the same time, the programming was complex. With dozens of projects across different mediums and themes, the content risked feeling overwhelming or fragmented without a clear structure to guide audiences through it.

Solution

I created a cohesive brand and website that brought clarity to the complexity while establishing Signals as its own experience. The visual identity was designed to align with VIFF while giving Signals a distinct voice.

The website became the core of the system—an intuitive, user-focused platform that made it easy to explore programming, understand the offering, and move seamlessly toward ticket purchase. The structure simplified navigation without losing the richness of the content.

Beyond launch, the build was approached with long-term use in mind. The site was designed as a flexible foundation that can evolve alongside the festival, supporting new programming and adapting to changing technologies. This is where my ongoing work—through maintenance and focused “get-er-done” sessions—ensures the platform continues to perform and stay relevant over time.

Result

Signals launched with a clear identity and a digital experience that matched the ambition of the festival. The website became a central hub for engagement, helping audiences navigate the program and connect with the work.

The festival sold out, demonstrating strong audience resonance and clarity in positioning. More importantly, it now has a scalable foundation that can grow year over year—supporting future iterations without needing to rebuild from scratch.