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Day of Music – A Hybrid Website Design and Development Strategy

Day of Music is a province-wide celebration of live performance, bringing together musicians, venues, and audiences across British Columbia. As the event evolved, it needed to support both digital and in-person experiences—expanding beyond a simple livestream into a platform that could connect communities, promote local shows, and make music accessible to a wider audience. The website became the bridge between these worlds, requiring a thoughtful approach to structure, usability, and long-term adaptability.
Yaahl Gud Tsai
The Movement Arc
Project Inside Out
MagsBC
Lara Kroeker Interactive
Jaz Records
Hospital Show
Forge and Spark
Day of Music
Dahlia Drive

Challenge

The shift to a hybrid model introduced new complexity. The platform needed to support livestream performances while also showcasing in-person events happening across the province.

Without a clear system, the experience risked feeling fragmented—making it difficult for users to discover performances, navigate between formats, or engage meaningfully with the event.

Solution

I designed and developed a hybrid website that unified digital and physical experiences into one cohesive platform. The site integrated livestream functionality alongside a dynamic listing of live performances, allowing users to explore and engage with the event in multiple ways.

The structure was built to be intuitive and flexible, making it easy for users to browse performances, discover artists, and move between online and in-person experiences. A robust content management system allowed the team to update content easily, manage submissions, and archive performances for future access.

As with all my work, the focus extended beyond launch. The platform was designed as a scalable system—one that could grow with the event, adapt to changing formats, and continue to support the organization through ongoing updates and maintenance.

Result

The hybrid approach expanded the reach of Day of Music, making performances accessible to a global audience while still supporting local, in-person events.

The website became a central hub for discovery and engagement, helping audiences easily navigate the program and connect with artists. It also created a lasting archive of performances, extending the life of the event beyond a single day.

Most importantly, the platform established a flexible foundation that continues to evolve—supporting future iterations of the event and demonstrating how thoughtful website design can bridge digital and real-world experiences.