Yup — things are changing, and they’re changing fast. What once took weeks (or even months) in website development now takes hours — sometimes just minutes.

Not that long ago, building a custom website meant hand-coding every page, waiting on developers for updates, and juggling countless rounds of revisions. Now, tools like Webflow, Framer, and AI-assisted builders can generate page layouts in seconds. What once required Photoshop mockups can now be done directly in Figma, instantly connected to a live prototype. Need to refine copy or optimize SEO? Tools like ChatGPT or Surfer SEO can help you do that in a fraction of the time.

It’s incredible — and a little dizzying — how much has changed.

But as technology speeds up, one thing hasn’t changed for me: the importance of human interaction.

Working in real time with people, creating alongside them, and shaping something meaningful together — that’s still the heart of my practice. Technology might make things faster, but connection keeps the work grounded and real.

After years of designing and building across all kinds of creative projects, I’ve learned that the real craft isn’t just in mastering the tools — it’s in knowing how to use them with people. When we work together, I can listen, interpret, and design in the moment. That immediacy — that shared rhythm — is what keeps the process exciting.

The tools themselves are still relevant; they’ve just evolved. The puzzle has changed shape, but we’re still piecing together solutions — one thoughtful connection at a time.

What I’ve realized is that I genuinely love this puzzle — the building, the problem-solving, the nuance. I love working with clients to uncover what makes their project unique and finding creative ways to bring it all to life.

If that sounds like how you like to work too, let’s connect.