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Lara Kroeker Interactive

The 5 Essentials of Visual Branding

In a matter of seconds, your brand leaves a lasting visual impression on your audience. To effectively communicate your brand’s message you need to understand the importance of five key visual elements working together to create a cohesive visual “language.” Brand Mark: Your Unique Identity Your organization’s logo or typographic brand mark possesses the remarkable […]

How to plan for a killer colour palette

Design systems are all about creating a cohesive look and feel across all of your digital products. Part of that process is defining the colors you’ll be using in your design. This can seem like a daunting task, but with a little bit of planning, it can be easy to create a system that works […]

A Brand Visual Ecosystem—here’s what goes into creating one

Design is an important part of any brand. It’s what catches people’s attention and helps them understand what a company represents. But designing a good logo or website isn’t enough—you also need to create a design ecosystem that supports your brand. In this blog post, we’ll explain what goes into creating a design ecosystem and […]

Making Sense of Chaos

Wordpress Tips and Tricks

Taxonomy in WordPress is one of those things that everyone use, but they do not know that they are using it.

Hackers and Slackers

Wordpress Tips and Tricks

Did you know, that people are trying to break into your WordPress website basically all the time, which may come as a shock to you.

Control Freak?

Wordpress Tips and Tricks

Yes I am! It’s so important to make sure you have a system for user roles and what different people will be doing on the site.

Why Wireframe?

Wordpress Tips and Tricks

I have been to meetings where, more than once, it has been suggested that we skip the wireframe stage and roll right into the design.