A Partnership with ECHO STORYTELLING AGENCY and FORGE & SPARK, who have crafted a content marketing strategy for this Western Canadian retail giant. I was part of the team that that executed an ongoing content marketing strategy that includes daily production of blog, social media, and video content. Our focus was on moving content that surprises and delights, and that tells key brand stories from both an audience and vendor perspective. The Results: In 2018 alone, we have more than doubled London Drugs’ online audience across channels.
These Social animations were designed to promote viewership and engagement, usually targeted first on Instagram, and used on other channels secondarily. We used them tell the ‘Surprise and Delight’ story, entertaining and informing about themes and special days/holidays.