You did it! Awesome.

Now you’ll be receiving regular juicy bits of information meant to inspire you to grow your website into the perfect expression of you and your organization. As promised here is an online form to help you clarify your website goals.

Unfortunately, you can’t just wing it when creating a new website.

…so here are some important questions you need to ask yourself before launching into a full-fledged website design—or redesign. Many factors go into designing a website, and if you’re building a new one for your brand, organization, or film, you’ll want to nail it the first time around.

While it might be tempting to dive headfirst into all the fun stuff like design, functionality and adding all the bells and whistles, first you’re going to have to create your website’s foundation so that it is exactly what you need for your organization. That’s where these questions come in.

Ask better questions and get better results!

They will make the entire process move along more quickly as your team will know what you want and make communication clear and efficient. If there are disagreements about the sites direction these questions help you and your team create a unified front which will eliminate friction throughout the process.

Finally, and perhaps most importantly, these questions will help your brand find the right web design developer for the job. Ideally, stick to a one-stop-shop approach. Find one dedicated team capable of handling all the services associated with building a website while maintaining a wholly consisted vision.

These questions will lead to making all the right choices – so that you do not have a digital nightmare on your hands.

  • How do you create online order from chaos?
    Write it all down – everything – your contact information, social profiles, the online tools you use. The simple act of writing all this information down will serve a great purpose: it will help you get organized, create order from the chaos. Yes, it’ll be a chore, and may make you think you’re in high school again, but staying organized makes the website design process (and life in general) easier in the long run. Most of your content will be all over the place. This cleanup will overhaul it and allow you to reassess what you are doing and why.

  • What are you project goals and why do they matter?
    Saying “we want a better website” is like saying, “we want a better business”. What exactly does either phrase mean? Do you want to increase revenue? Maximize profitability? Or maybe improve customer satisfaction? “A better website” could mean several different things to different people in different situations. It’s certainly not a clear objective, and simply trying to “build a better website” won’t translate well to business results.
  • What is your mission statement and why do you need one?
    Mission statements, much like project goals, shouldn’t be underestimated. Every entrepreneur, film producer and non-profit should start by writing a mission statement to provide you and your employees with a framework and purpose.  If you already have one, great, but if not, you need to write one.  We often stay loyal to brands because of their values. 
  • Who is your target audience and why identify them?
    You know this, obviously, but it must be said.  When you are building your brand, always keep in mind who you’re talking to. Clearly defining your audience makes a massive difference when creating content. If you’re writing a piece about website security, how is it framed? Is it technical for techs, or funny for luddites? That depends entirely on who you’re writing for.  
  • What's your brand voice and why is it important?
    A tone of voice is not what you say, but how you say it.  Your voice is dependent on your company mission, audience, and industry. Because you want your brand voice to be genuine and natural, it will likely be inspired by your own voice. So, pay attention to the tone you use when you’re filling in these blanks. Is it funny? Laugh-out-loud funny? Wink-and-a nod funny? Is it authoritative? Scholarly authoritative, or like an older brother explaining something really cool to his younger brother authoritative?