THE PEOPLE I AM TALKING TO…
They are all entrepreneurs who are movers, shakers, innovators, change-makers, disrupters and creators. They don’t follow the beaten path; they blaze their own trail. They create films – questioning something about the world. They forge new paths and create industries where there was none before – like renee. She is a psychologist who focuses on the environment and how to change our thought process so that we don’t feel overwhelmed when we talk about environmental politics and is asked to speak at conferences around the world (and hired by google). They make things – like CineFocus who creates videos about the environment or greenhoroes who shine a light on people who are creating change in the world. Or the lawyer I did a site for who fights for 1st nations and communities.
I like them. Alot. Why? Because they are all just a little bit like me. They are interested in the environment and want to make a small footprint on the earth. They are generally a little older (35 – 55) and have been around the block. They have lived through life experiences, like marriages, breakups, parents getting older, successes and failures. Many of my clients have families. Some struggle financially but most don’t. They have kids who are going to universities now. They push their kids to be change makers too.
They like good food and good coffee. They drink craft beer. They like to hike (theoretically) and experience the world. They are well travelled and want to experience other cultured. Most love the arts and music. They are sympathetic to people who suffer – like refugees, or the homeless or bigger picture. They put their kids in the alternative schools because they know there is another way of learning.
The entrepreneur usually with small companies but have teams that they use for specific projects. They are no slouch and know the ropes in whatever they are doing. They get the grants. They have the broadcasters. They are asked to speak at conferences. People respect them. But uh oh. Their website SUCKS. It’s their calling card and they are embarrassed to hand it out. Lately they are not getting the grants and are being passed over because their sites look too old. They need to freshen up.This person has been running a business already and they are on the their next iteration of their website. They realize the value of clean and usable design because they are coming to me because their last website is all over the place.
They want to create and clean up their already existing online presence. They don’t have the graphic skills and they need me to make things look good. They want to integrate marketing and a strategy for a year.
AVATAR #2 The DIY peep who wants to take an online workshops or put up a quick site that I can show them how to edit. They are mostly the entrepreneurs who have a small business that they are launching.
This group of people are so out of the digital loop and they get overwhelmed with technical. They are launching anew business (sometimes blue collar and sometimes creative) and want to set themselves up but don’t want to pay lots of money. They need a nice clean website but do not have the funds for a full strategy and build so they are going to have to do it themselves. They want it all set up so that they can edit content and easily learn. The biggest thing is that they want me to jumpstart their learning.
I have been following some marketing people and want to fit into their sales page formats (https://neilpatel.com/blog/write-copy-like-apple/) I will have 5 other products but want to to start with this page since it’s what people want these days and will develop the format that works for me.
It’s written already BUT needs more. It’s for people who don’t have the money to put into full fledged site and want to do it on their own. Past clients I have had are tow truck drivers, a hairdresser. They are my lowend clients and I want more of them.
They need a site that they (https://larakroekerinteractive.com/project/website-and-hosting/)
I do have testimonials.
The call to action is to email me.
LOOK AND FEEL
I love this look and am trying to move towards it by integrating it with my current branding and color scheme. I really LOVE the look of this barber shop poster (which I bought: https://elements.envato.com/barber-shop-flyer-poster-AK6965). What I LOVE LOVE LOVE are the little line drawings on the barber poster. That is EXACTLY the look and feel I am going for so any other line drawing art kind of stuff like that is beautiful.
I use a google font called Roboto Slab and the script is pacifco which you can get free online (google fonts). I am also trying to find a nice script font (goggle fonts so it can be online) where I can pull text out as a featured element. These are other logos I use throughout the site for various things.
You can click through my website to get an idea of who I am and my design sensibilities. I like a little bit of texture while staying super professional and subtle. I love the little bird and am trying to find more element like this to add to things.
Lara Kroeker Interactive branding document: https://larakroekerinteractive.com/wp-content/uploads/2018/07/LKI.pdf