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Lara Kroeker Interactive

Custom Websites

unmatched expertise in architecture, design and web development.

Custom Websites

unmatched expertise in architecture, design and web development.

Strategy and Planning

Every project and business needs a unifying strategy that reflects your goals and serves as a guide through the design and development process.

Every project starts with a strategy phase which lets us identify and clarify your goals, audience, budget and timeline to develop the best plan for moving forward. If you’re unsure of scope then we define and prioritize in this phase according the budget of the project.

This is also where we do a content inventory and can identify new content needed.

  • Review your mission
  • Audience definition
  • Identify Goals and KPIs
  • Map existing and new content
  • Features and functionality
  • Prioritize goals
  • Scope and timeline
  • Project Plan

Design & Development

This is the heavy lifting phase where we always start with content - usually by diving into your content inventory and often creating new content if needed—from visuals, branding to illustrations and video.

Then we iterate UX (User Experience) while crafting your new look and feel resulting in static and sometimes functional prototypes.

As this process moves through the development process iteratively, we set up your hosting,  and start assembling all the parts through front end development and back-end programming.

We host all projects we develop on our state of the art Google Cloud Compute/Amazon/Cloudflare Platform built for WordPress. We boast the capacity to scale your site to very large traffic and security against malicious attacks.

  • Detailed wireframes
  • Functional requirements
  • Brand Visual Ecosystem
  • Website production design
  • Asset Development
  • CMS development
  • Theme customization
  • Features and Functionality
  • E-commerce store
  • QA — quality and assurance
  • Google Analytics configuration
  • Deployment to Server
  • Security Review
  • Audience Scaling CDN installed
  • Launch of your site

Shared success

Maintenance and Growth

Your site has launched, but we’ve only just begun. You need an ongoing operations and maintenance plan for the growth of your website.

And this is where our long term relationship starts. Growing your website and tending to it is what we do—we’re stewards.

We customize an operations plan for your site to make sure your content is updated and protect your investment with our lightening fast hosting platform that is secure and will protect your site from malicious attacks and traffic spikes.

We’ve been at this for a while and we have a lot of first-hand experience. We want to grow with you, and help you look good as you do it.

  • Hosting - state of the art built for WordPress
  • Google Cloud Compute/Amazon/Cloudflare Platform
  • Capacity to scale your site to very large traffic
  • Security against malicious attacks - DDOS and WordPress
  • WordPress security updates
  • Automated and monitored security scanning
  • Content updates
  • Scoping and development of new features
  • Planning for V2, V3 - revisit and update Strategy

Still have more questions? I’ve got answers!

Yes! I do this for many of my clients—for a simple brand design and small templated website, it typically takes 2 VIP days, and larger sites take additional days.

Book a call to get a custom estimate for what you need done.

It happens sometimes—I give you my very best estimate on what I can get done during our VIP day(s) together, but sometimes we run out of time for various reasons. If we don’t finish, you will have the option of adding on additional time to complete the project, or I will empower you to finish it out yourself the best I can.
You can definitely do that! Your deposit is good for 90 days and can be transferred to a new date if needed. I ask you to provide 14 days’ notice if you need to reschedule your day. If you provide less than 14 days’ notice, there is a rescheduling fee, as it is harder to find a replacement for the open day when there’s a short turnaround.
Most people already have a brand — even if it is a bit messy and cobbled together. This is not a redesign. It is a place to refresh, unify, and streamline all your brand assets so they look the same. If you don’t have a brand, we’ll create a foundational system for your business assets.
No. What I provide in my Style Guide VIP Intensive is ONLY a visual, brand strategy. However, I work as a creative director with an amazing partner—Forge and Spark. If you need the full meal deal of strategy and content production, they are your people.
Everyone’s budgets and needs are different. The Brand Style Guide works as the foundation of your system—colours, fonts, and logos—and is always the first thing your brand needs. All add-ons come after that and grow with your Brand’s Visual Ecosystem.