Our brains process pictures more quickly than words. We see faster than we can think. We get colour, shape and pattern long before we get language. The power of images to communicate, to change minds and to create, is immeasurable but from selfies to never-ending Instagram feeds, the world is drowning in images.
In the 1850s the rise of photography made many painters, who had previously made a living from painting family portraits, redundant. Now, it’s the photographers who are disappearing. Increasingly, people think that we don’t need photographers, that we can do just as well ourselves because we have access to hi-resolution cameras. But even the best camera is only as good as the person using it and the mind that sees the image before creating it.
Photographers are visual storytellers and their compositions are better, they understand colour, depth of field, light, exposure and even the psychology of how to make someone feel comfortable. Just because you’ve got a microprocessor in your computer doesn’t make you a writer and just because you’ve got a kick-ass camera on your phone doesn’t make you a great photographer. Choose your website images carefully because that is what represents your brand.
The way images are made, sold, shared and used has been revolutionized by social and technological advancements. When every mobile phone is also a digital camera and pictures can be shared instantly across the globe, it is clear how important images are but it has also turned the spotlight onto quality. In such a visual bombardment only the exceptional stands out against the ennui of the ordinary.
Part of what makes a website beautiful is the media but how do we differentiate ourselves from all of these images? It’s easy. You make them professional and beautiful. So if you can afford it, hire someone.